Focus Group Research
Audience voting systems can be used with market research groups to help streamline data collection. Audience response keypads such as the Worldwide, Plus, Mini and IQ keypads can be used within a market research survey project to gather information from a large number of people very quickly. The data can then be analysed to see which participants voted in certain ways to allow further research within that smaller group. Focus group events are typically set up for collection of data from participants in the meeting room and live viewing of response data in a separate client viewing room.
As well as carrying out a traditional audience survey, moment-to-moment audience surveys can be carried out on continuous stimuli such as TV adverts, presentations, political speeches and music by using software such as Powercom M2M. Powercom M2M uses a “moment-to-moment” polling process that collects participant responses continuously in real-time. A graphic of the responses to the research stimuli is displayed with live video of the event to produce a fully integrated video record of both the stimulus and the response.
Self-paced surveys can be conducted using the Reply IQ System using ARS' wInquiry software standalone module for self-paced testing. In this mode, the keypad can be used to navigate through a set of questions (1-170) that have been downloaded to the feature connector memory. The keypad could be taken out-of-range of the base, for test/survey data collection purposes, and then brought back within range when data is available for download to the computer.
The Solo base station can be used in a focus group to provide an extremely flexible audience survey capability in any location or situation and the Ask Them set is ideal for this.
Reply Plus
Reply IQ
Reply Worldwide
Reply Mini
Reply Mini+
Reply Solo
